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Advertising Ebb and Flow Published: 24.12.2009 | Author: katiemarcus | Category: Advertising Most activities we take part in experience ebb and flow – a period of high activity and a period of low activity. This is true in weight lifting where you work a muscle group hard one day and then have a rest and recovery day the next.It is true in our sleep cycles; you only get five hours of sleep one day and you make up for it with a few extra hours the next night. It is also true in advertising http://www.vikingsrookiestore.com/Vikings-Linval-Joseph-Jersey/ , though many do not realize it. It would be great if we could put out one great ad that would last us for a decade or two, but that鈥檚 just not the way things go.
No, all advertising has a life cycle and you will find yourself rolling out new ads in an effort to keep your image vital and fresh in the public eye. If you have found yourself on the low end of that cycle and want to revitalize your marketing efforts, let me offer you a few suggestions.
Posters – No, posters are not just for the cinemas or the local ballet. Instead of running another tired newspaper ad that will get lost at the back of page 15D (seriously, have you seen the decline in newspaper readership these days?) why not opt for a medium that is really going to catch people鈥檚 attention? Custom poster printing can add a breath of fresh air to your public image and best of all http://www.vikingsrookiestore.com/Vikings-Latavius-Murray-Jersey/ , they are simple. An evocative image and a bold headline is all it takes to draw in customers and create interest.
Flyers – Handing out flyers works for the same reasons business cards work. We are socially hardwired to be accommodating in face-to-face interactions, which makes it harder to refuse or ignore a smiling person handing us something. Even if that flyer goes in the trash, it will more likely than not be viewed before being trashed.
It is just harder to tune out flyers than other forms of advertising. You do not have to take on the hands on approach, though. Flyers can work just as well tacked to community bulletin boards or slipped under the windshield wipers of parked cars.
Whatever medium you choose to use, and there is a print marketing option for every need, it is imperative that you adjust your marketing when you notice an ebb in ad effectiveness and customer response.
It is easy to get comfortable with a previously successful ad http://www.vikingsrookiestore.com/Vikings-Laquon-Treadwell-Jersey/ , letting it run month after month with diminishing returns, all the while wasting valuable marketing dollars. Stay ahead of the cycle. Update your marketing, let the influx of new customers, and profit flow.
Katie Marcus writes about the custom poster printing technologies used by businesses for their marketing and advertising campaigns.
But whether you call it Mixed Martial Arts or Ultimate Fighting, this sport is far from modern. Combining Greco-Roman wrestling with a variety of martial arts techniques, the sport closely resembles the free-form ancient Greek competitive sport of pankration.
Dating back to 648 B.C., when it was introduced into the Olympics, the sport of pankration was bound by two rules: no eye gouging and no biting. Sounds like the rules my Kindergarten teacher established. Beyond that http://www.vikingsrookiestore.com/Vikings-Kai-Forbath-Jersey/ , though, anything was fair game in this competition, whose name comes from two Greek words: pan, meaning "all"; and kratos, meaning "powers."
With individual matches often lasting hours (and sometimes resulting in the death of one or both combatants), the game quickly became the most popular Olympic sport.
Its popularity declined at the time of the rise of the Roman Empire http://www.vikingsrookiestore.com/Vikings-John-Randle-Jersey/ , when other combat sports began taking precedence. In the modern Western World, boxing and wrestling grew in popularity while in the East, traditional martial arts flourished.
Flash forward to the 1900s. Twenty-one-year-old Brazilian Carlos Gracie, who was trained in judo by renowned Japanese champion Mitsuyo Maeda, began teaching his four brothers the art as it was taught to him. In 1925, Carlos and younger brother Helio moved to Rio de Janeiro http://www.vikingsrookiestore.com/Vikings-Joe-Berger-Jersey/ , where they opened a jiu-jitsu studio and instituted the "Gracie Challenge," taking on all who wished to compete against them. Begun as a means of drawing attention to their newly opened academy, the Gracie Challenge drew fighters in disciplines ranging from karate and other martial arts to boxing, capoeira (an Afro-Brazilian fighting form) and even wrestling.
Prospective fighters ? and hordes of spectators ? began to flock to these matches; before long, they were drawing such enormous crowds, the matches had to be held in the largest Brazilian soccer arenas. Eventually http://www.vikingsrookiestore.com/Vikings-Jerick-Mckinnon-Jersey/ , the sport (known as vale-tudo, the Portuguese term for "anything goes") had grown to become the second most popular sport in Brazil, right behind soccer (a status that is still maintained today).
From 1935 to 1951, 135-pound Helio Gracie fought and defeated in excess of 1,000 competitors in this unarmed combat form; many of his opponents outweighed him by more than 100 pounds.
Derided as "human cockfighting," the no-holds-barred fighting style was often said to be more brutality than sporting competition. Today, MMA and UFC are growing in popularity, with UFC expanding beyond its early pay-per-view audiences and gaining greater exposur.